Target Audience

This is the sort of person that we are aiming this video towards.
This is Dixon, he is 17 years old and he is in his first year of A levels and his subjects are Music, Theatre Studies, Photography and Media Studies. In his spare time he enjoys hanging out with friends, partying,dancing, writing lyrics and poems. he also enjoys DJing at parties. He is very interested in arts, fashion, music & film.
Dixon loves listening to hip hop & R'n'B and he likes artists such as Chris Brown, Drake, Rihanna and Frank Ocean.

According to our questionnaire, Dixon watches 8-11 music videos a  week and he has a very wide variety when it comes to music, apart from R'n'B and hip hop, he also enjoys soul, acoustic and pop.
Dixon would like our video because he enjoys romance and he likes girls and he enjoys keeping fit and looking good.

My Reading Of 'I Should Have Kissed You" Video

In this video, the theme is love, regret, missing someone, romance, etc.
We have chosen this video because it has a good narrative and storyline and we have a lot of ideas to go with it.

In our video there is going to be two main characters as the song is a love song mainly about two people, there will be extras in the video like people walking around and people in the background in scenes but the main focus will be on Ashley and Fade's love story.

Chris Brown.

Christopher Maurice "Chris" Brown (born May 5, 1989) is an American R&B singer, songwriter, dancer, and actor. He made his recording debut in late 2005 with the self-titled album Chris Brown at the age of 16.
In addition to his solo commercial success, Brown has been featured on several hits such as "No Air", a duet with singer Jordin Sparks, "Shortie like Mine" with the rapper Bow Wow and "Shawty Get Loose" alongside Lil Mama and T-Pain. The songs have peaked on number three, number nine and number ten on the Billboard Hot 100 respectively.Due to his dance routines, Brown has been compared to renowned R&B artists such as Usher and Michael Jackson, citing both as large influences on his music
Overall, Brown has won 39 awards from 85 nominations

Stereotypical conventions of the genre

when people think about hip-hop videos, this is the first thing that comes to their mind, it is stereotypical and most of the hip hop videos match the stereotypical conventions of the genre.

none of these conventions were in my video simply because my song was too slow and it wouldn't really go with the song. 

 

                                                                     clubs

                                                                    cars

                                            champagne

                                                                            girls

                                                              red cups

                                                                  caps

                                                                  shades

                                       bling    

                                     flashing lights

                                       tattoos

Conventions Of Hip-Hop

Now I have chosen a song, I have decided to study Rn B conventions by analysing 3 videos from the genre.




Bartender by Akon is a hip-hop song, and this video has a lot of conventions of hip hop and most of the shots & props used are the ones that would be used in  a typical hip-hop music video.
It starts off with an establishing shot to show a nice, big house and an expensive car driving to it, this signifies wealth. Seconds later, we see a shot of the performer/singer dancing which can be an example of a cut away.
There are close ups of the rims of the car and the rim is the most expensive part of the car so again it connotes wealth. In the video there are lots of shots of stereotypically attractive girls (thin, tanned/exotic) and they are all over the boys, this may show wealth and attraction. The female are represented as sex symbols and the men have power over the women, i do not like this and i would not like this in my video. Majority of the video is filled with girls dancing around and being flirty in skimpy clothing, there are a few boys showed but not as much as the girls.
There are full shots of the singer/performer singing and dancing and also the main attention is on him performing. The boys are all wearing 'bling' which is expensive jewellery and it shows that they are wealthy enough to afford it. There are full close ups of girls when they are all over they boy, they boys are alot fewer than the girls, the only boys in the club are the performers.
There are close ups of girls's faces in the club, it is the same scene but with different shots.



This is another hip-hop song, in this video there is lots of dancing all through, i am not going to have any dancing in my video. The performer is the centre of attention in this song and he has a lot of girls dancing around him in the music video. He is wearing nice clothes throughout the video and he also has a lot of nice looking expensive accessories with him, he has a very trendy phone that we see at the beginning and he also has a lot of nice accessories like his watch and jewellery again this is known as 'bling' which is very flashy. The party is taken place in a nice house this again connotes wealth, also they are popping bottles of expensive champagne. There is a use of slow motion in the video when the girls are dancing to make them look more attractive which keeps the audience more interested. The video shows partying all night and dancing which shows enjoyment. What i don't like about the video is that it was a bit repetitive and it got tiring after a while because the same thing was happening over and over again. The video is simple as he is the performer, he also is in involved in lots of outfit changes which brings attention on the  performer. In the video, everyone looks attractive and it is mainly girls that are in it.



This is another music video that i'm interested in as it is in the genre that my chosen song is in. In this song, it opens with the performer lying down on the floor and it gives off the effect that he has passed out on the ground after getting drunk the night before, this gives a story and a narrative to the video, it is all about partying and having a good time and that is exactly what we see in the video. The performer as a lot of tatoos on his body and it is a convention of hip hop.There are lots of close ups of the performer in the video this is so that the main attention can be on him. The fact that he is in a limousine connotes wealth as he is also with a lot of girls and girls like wealthy boys. The girls are all over the performer and all the girls are all attractive, this is  stereotypical as the girls in the music videos are portrayed as being slim, tanned & good looking. There are different shots used in the party and we know it is a party because of the full house, loud music and the red cups which portray alcohol because the red cups are usually the cups that alcohol is drank out of at house parties. There are close ups of his shoes which are a popular expensive designer which also shows wealth as he is able to afford nice things. The low key lighting (its dark) adds effect to the video and the feel of the song because clubs and parties usually have dark lightning. The use of fades in the video shows time passing on and he keeps partying/having a good time we like this effect and  we want to use fades in our video to show the passing of time over the period where he liked the girl. there is faster editing as the chorus kicks in and the speed of the song picks up and so the video and music become one.

Lyrics of the song- Should have kissed you by Chris Brown

Why am I mad? I don't get it
It seems like every time you give me signs and I miss it
I did it again, I admit it
I left you standing there and now I regret it

Seems like every time I get the chance
I lose my cool and I blow it
And I get all tongue tied, lost in your eyes
I'm a fool and I know it

I should've kissed you, I should've told you
Told you just how I feel
And next time I won't stop, I'll listen to my heart
'Cause what I feel is real

I should've kissed you
I should've told you how I feel
I should've kissed you
I should've showed you just how I feel

No, I did not give you my two cents
A million reasons why I should have and it makes no sense
So here I am by myself again
Stopping for green lights and I know
I wanna be more than friends

How come every time I get the chance
I lose my cool and I blow it?
And I get all tongue tied, lost in your eyes
I'm a fool and I know it, hey

I should've kissed you, I should've told you
Told you just how I feel
And next time I won't stop, I'll listen to my heart
'Cause what I feel is real

I should've kissed you
I should've told you how I feel
I should've kissed you
I should've showed you just how I feel

So I turned the car around and you were right where I left you
And your smile said you were feeling me too
And then the moon shined bright

'Cause when your lips met mine
Yeah, I finally got it right
I'll be leaving with you tonight
And I won't have to say

I should've kissed you, I should've told you
Told you just how I feel
And next time I won't stop, I'll listen to my heart
'Cause what I feel is real

I should've kissed you, girl
I should've showed you how I feel
I should've kissed you
I should've showed you just how I feel

Girl, I should've kissed you, I should've told you
Told you just how I feel
And this time I won't stop until I have your heart
'Cause what I'm feeling is real.

-END-

Ash and I chose this song because it has a narrative and it has a sweet storyline. It is an emotional song that we could express with good acting and good performance shots. We also chose this song because the artist, Chris Brown is my favourite artist of all time and I would have loved to do my project with one of his songs.

Our initial idea was to have Ash and Fade as friends but obviously in love with each her and they both did not want to do anything about their feelings as they were both not confident about each other, we went on with this idea and then developed it.

Permission from the artist

we needed to ask the artist for permission because of copyright reasons.