Sunday, 25 September 2011
Target Audience Demographic & Psychographic breakdown
Our video is aimed for people who are aged 15-20, we think that Females would be more interested in the video as it is a video aimed at females as they are more interested in songs about romance, love, heartbreak etc..
we would like to attract this video to a large audience so we would go for C1/C2 C1 are the lower middle class and C2 are the skilled working class. these are the people who can afford TV's and who will generally have he time to watch music videos.
Our religious group that we aimed at wasn't specific but if we had to aim for a religious group it would be agnostic people- these are people who are unsure about their religion, we picked this group because we wanted to pick a group that were in the middle.
In their spare time, our audience would most likely be reading a magazine, shopping with friends, find out celebrity gossip, listening to music or hanging out with friends.
If the people that we aimed the music video were aged 15-20 then they would be in full time education and if not then low skill employment or unemployment. The sexuality of our target audience would be heterosexual as the relationship in our video was between a boy and girl. Also we aimed it at White people as the boy in the video is white, even though it is a Chris Brown song and Chris Brown is black.
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