Thursday, 17 November 2011

Ancillary Tasks

Why that design?
I used the colours black and white on my magazine advert digipak because it looked better, it suited properly with the theme.
Ashley is alone because it associates well with the lyrics of the song, it is a sad love song and it relates well with loneliness and isolation. It supports the metaphor 'there's no colour in his life', literally. 


Why that font?
I used that font because it stands out well against the picture on the magazine advert. I made the colour of the font white as it goes very well with the colour scheme. We used darkish dull colours so that it can go well with the theme of the song, which is loneliness and an empty heart, as if we used bright colours it would suggest that our song was about happiness and joy.

Why that composition? 
Ashley is standing in the middle of the magazine advert to show that he is the main centre of attention - a convention of RnB. We can clearly see his facial expression and body language, he is alone and his face is neutral, he is not smiling while his hands are in his pockets because there is no one to hold his hand, etc. Again this suggests loneliness which the song lyrics are about.

Why that record label?, 
On our magazine advert, the record label we used is JIVE and we used JIVE because it is originally Chris Browns record label, they are a very successful and popular label. 
We thought it would be suitable to use them as they are known for producing very successful hip-hop and RnB artists. We made the advert full-page size as Jive are a major record label who could afford to do this easily.

Why that release date?
We put 'OUT NOW" on the bottom of our magazine advert to make our poster seem exciting and to promote our video. We made the font very large so that it stands out and our audience can be excited. the text 'OUT NOW' will hype up the album.


Why that image?
On our magazine advert, we used Ashley alone to support the fact that he is lonely as our song's theme is loneliness. He is not looking at the camera, he is looking at the floor and this suggests depression and sadness.
On the inside, the two pictures we used relate very well with the theme of the song, the leaves suggest the gloomy autumn season and the coldness and the coldness relates to the way Ashley feels.
The other picture is of Ashley sitting down on the bench, here again, he is lonesome and abandoned and fits in better with the song lyrics and the mood of the song.
The back of the album is of a tree, again this suggests emptiness and he seems like an outcast.The picture is a snapshot from the music video so we have made it relate to eachother

1 comment:

  1. Make it clear where you're talking about the digipak, and where you're talking about the advert.

    Same with the post below.

    You need to do the following posts:

    -Conventions of a music magazine advert
    -Analyse 2 music magazine adverts from your genre
    -Say what you like/dislike about them and any ideas you'll take from them

    ReplyDelete