Brand Identity

Brand identity is the visible element of a brand (such as colours, designs  logotype, name, symbol) that together identify and distinguish the brand in the consumer' mind.
The outward expression of a brand - including its name, trademark, communications, and visual appearance - is brand identity.Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand.  Furthermore, the brand name should be on target with the brand demographic.
Brand identity is what the owner wants to communicate to its potential consumers.
Brand identity needs to focus on authentic qualities - real characteristics of the value and brand promise being provided and sustained by organizational and/or production characteristics
we made sure there was brand identity with our products which were; magazine advert, cd cover: inside, outside and front and our music video) so that they all looked like they related and so they werent far from eachother and thier look wouldnt vary too much.

magazine advert

INSIDE RIGHT COVER

FRONT COVER

BACK COVER

INSIDE LEFT COVER