Editing Our Digipak

To edit our digipak, we used adobe photoshop.

Adobe Photoshop is a graphics editing programme developed and published by adobe systems Incorporated.
adobe photoshop was useful to use as it was very accessable and i could edit my pictures in different ways, i could change the size, the colour, etc.
I used photoshop to edit all my photos and it was very efficient.
there was different tools that i found useful such as the crop tool, erase tool, etc.

Digipak pictures

This would have been a good photo to use but i do not like the fact that there is a rubbish bin in the back ground, I feel like it kind of ruins the photo. apart from that, Ashley's pose is great and his body language is good.

Brand Identity

Brand identity is the visible element of a brand (such as colours, designs  logotype, name, symbol) that together identify and distinguish the brand in the consumer' mind.
The outward expression of a brand - including its name, trademark, communications, and visual appearance - is brand identity.Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand.  Furthermore, the brand name should be on target with the brand demographic.
Brand identity is what the owner wants to communicate to its potential consumers.
Brand identity needs to focus on authentic qualities - real characteristics of the value and brand promise being provided and sustained by organizational and/or production characteristics
we made sure there was brand identity with our products which were; magazine advert, cd cover: inside, outside and front and our music video) so that they all looked like they related and so they werent far from eachother and thier look wouldnt vary too much.

magazine advert

INSIDE RIGHT COVER

FRONT COVER

BACK COVER

INSIDE LEFT COVER

Digipak

FRONT COVER

I would like the font on the front cover to be bold like Beyonce's album, 4. The digipak is going to be in black and white and i would like Ashley to pose on the front, not looking at the camera. like Mike Posner's 'Cooler than me'

SPLINE

The spline will be basic with just his name and the name of the track. 

Digipak

A Digipak

 a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs.

Conventions of a digipak

The name of the Artist

 - The name of the Album

 - Track

listing (include bonus extra's such as 'behind the scenes' and/or 'making of' features)

 - Website and Myspace addresses

 - Record Label branding

 - Pictures of the band members or relevant visual imagery to sell the band (must be a different image to those used on the magazine ad) and it must be manipulated in some way (effect)

 - Price

 - Website

 - Credits

 - Recording information, producer, where it was recorded and when

 - Who wrote the songs

 - Logo

 - Barcode

 - DVD logo

 - CD logo

 - Website

Conventions of your genre digipak

RnB

Fashion

Mainly the artist- centre of attention

Jewellery

Tattoos

Slow R&B songs these days are usually in greyscale or a sepia tone. I think this is because it makes the colours very soft which adds to the tone of the song because dark colours evoke emotion.

However slow R&B songs that are about being in love or breaking up, does not have as much nudity as sexual R&B music

Digipak covers from our genre: RnB

I like this album cover because it is simple and at the same time it is very nice. i like the the fact that Chris Brown is the only one on thr cover, giving him all the attention. i like the font and how it is by his picture, making it clear that it is his name. i also like the style of the font and the size of it. i like how the background is faded. i also like him looking to the side and not directly at the camera. i like his props and his outfit, the jewellry and the hat with the logo.

 I really like this album cover. the first thing i like about the cover is the colour, i like the black and white theme with the use of shadows in the picture and i also really like his body language, the fact that he is looking downwards and has his hand on his head shows that there is something up with him, almost like he is thinking.
I also like the font as it is unique and i like where it is placed on the picture.





This is another album cover that i really like. Enrique Iglesias looks very attactive, his pose is what makes the cover very nice, i really like the colour. it looks good in black and white. His name is boldly written and then underneath, much smaller is the name of the album. both are very important.








I really like all of these covers and i have come to the conclusion that i would like our cover to be in black and white, with just Ashley on the cover, no props or a busy background.
I like the second cover the best and that is what i would like Ashley to be posing like, with his face looking in a different direction and similar body language.
I will also like the name of Artist and cover to be boldly written.

Editing Our Video; Using Premier Pro

I took stills from my my editing process, we used premier pro and it was very easy and understandable.

We first had to seperate the recordings that we liked from the recordings that we thought were not good enough to include in our video.

Interviewing my target audience

1I interviewed someone from my target audience and I asked them what they would like to see in an r'n'b video.

This is Semilore Delano, she is 16 years old. her favourite artists are Chris Brown, Jordin Sparks, Kanye West, R kelly, Jennifer Hudson, One Direction, Beyonce, JLS and Kelly Rowland.

                                This is what she told me she would like in an r'n'b music video


I was extremely happy with her response because out of her 8 things she would like to see in an r'n'b music video, I had 7 things. I had all of them except the dancing and cheorography. When Semilore saw my music video, she was pleased with it. She only had possitive things to say about it, as she is a huge Chris Brown fan, she was very happy about the song choice. Semilore even went ahead to rate my music video a 5 stars!
She liked the idea of the couple being an interracial couple and the girl being black she thought was unusual and she thought it was unpredictable
She liked the location that was used, she thought that the field was nice as the weather was good, she also thought that it gave a romantic feel to it, as she thought it was a park at first and parks can be a connotation of romance as couples take long walks at the park and even have romantic picnicks.
Semilore also thought that both the actor/performer and the actress were both good looking and she alsoadmitted that most of the music videos she watches includes artists that she thinks are good lookin, she thinks it is a good idea to use a good looking actor and performer in a music video as it makes the audience more interested in the video, she sees the good looking males as 'eye candy' and she sees the good looking females as fashion icons and trend setters.
Semilore also said that the variety of shots was a bonus as from scene to scene, we were moving from location to location and from a type of shot to another. she liked this because she said that it did not get boring.
She said that narrative and storyline is another huge thing that she looks for in a music video. She said that this makes the video unordinary and different. She thinks that thinks that this is what mainly grabs her attention and keeps her focussed. She liked our music video as she said that she also likes the facts that the lyrics and the story of the song are well associated witth the music video, she prefers this kind of music videos to the ones that are random and have no link or association to the music video.


I picked this target audience because I know that people from aged 13 - 25 (youths) are the age group that are most intouch with the media and the chart hits.
I knew that this age group would have the most to say about my music video because they are the ones that watch  the most music videos so they would have the most to say and they would have the most expectations. Because of all these reasons, i thought that it would be a good idea to have these people judge my video and tell me what they think about it, both bad and good.